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Kaplan Medical Centre

Shai Alderoty, Entrepreneur & Marketing manager:

"Under a year ago we appointed Shir Shpitzer Corporation as our branding choice. I, hereby signed, as the director of development and marketing of the Kaplan Medical Centre, can say with assurance that:
·      The Shir Shpitzer Corporation are completely and thoroughly involved within the procedure they carry out.

·      The branding process that Shir Shpitzer Corporation carry out is based on an intricate process which is the outcome of an insightful, strategic, procedure, that thoroughly takes into account the needs of the management, clients, as well as the Clalit Health Services.

·      Throughout the branding procedure, the Shir Shpitzer Corporation has presented a great ability to attract all those involved into taking part in the branding process.

·      The branding process Shir Shpitzer Corporation are leading began with creating the most relevant strategy for the Kaplan Medical Centre, and has turned into establishing the requested changes forward.

·      On top of their creativity and professionalism, Shir Shpitzer Corporation have been highly involved within the Kaplan Medical Centre, and are doing so through a tranquil and convincing manner.

For these reasons, I highly recommend the Shir Shpitzer Corporation services". 

Shai Alderoty,

Entrepreneur & Marketing manager

Kaplan Medical Centre


Negev and Galilee Development Center

Avi Feldman, Director:

"Shir Shpitzer Corporation has established a strategic marketing and branding process on behalf of the issue of the Negev investments.

Throughout the time frame given, Shir Shpitzer Corporation has proven to be loyal, efficient, as well as fully professional through the performance of the various goals they were requested to accomplish within the contract and more.

Shir Shpitzer Corporation have presented an outstanding and innovative performance from the research phases all the way up to a deeper understanding of the issue itself, whilst overcoming the complexity of the tasks and the manner in which the tasks themselves were carried out throughout.

The Corporation has prepared a work program for the marketing process, which envelops multiple projects, and these are performed in an efficient and ongoing stable manner.

The Corporation has accompanied the marketing process with initiative, creativity and innovative concepts that are presently translated from ideas to reality.

Moreover, the Corporation has led a thorough procedure, synchronizing work bodies such as government offices, with whom we work in order to achieve various project goals.

I therefore highly recommend working with Shir Shpitzer Corporation".

Feldman Avi,


Negev and Galilee Development Center


The City of Hulon

Nurit Beisky, spokesperson:

"In the past years the city of Hulon has performed a strategic plan for branding Hulon as a centre of education and culture for children and families alike. The goals to achieve are to restore a greater quality of life and pride, both by its local citizens as well as the residents of Israel a whole.
Since the early 2000s the municipality of Hulon has benefited from the professionalism of the Shir Shpitzer Corporation, joined with their unique knowledge collected from various companies overseas.
The Shir Shpitzer Corporation was the chosen winner from three differentiating companies within a creative competition. The Shir Shplitzer Corporation offered a comprehensive campaign in order to present Hulon as the right city for children. This was done through an effective slogan and logo that intelligently combined the use of slang as well as the use of a unique visual language.
Through the performance of their work, the Shir Shpitzer Corporation proved to have a broad understanding of how to turn the strategic ideas into reality, within the multiple publications of the city regarding the branding process.
It is important to note that despite the complexity of the city structure, made up of multiple bodies with various managements and culture, the Shir Shplitzer Corporation still managed to achieve a sense of loyalty based on their professionalism and their highly skilled communication skills. Through this, they managed to convince the multiple bodies involved to effectively take part in the process, resulting in a great success for the entire process.
Whilst working with the Shir Shpitzer Corporation, they performed with professionalism, decisiveness, and sensitivity, whilst standing up to the time frames provided, resulting in all those involved to be greatly satisfied.
I therefore highly recommend the Shir Shpitzer Corporation services".

Nurit Beisky,


The City of Hulon


The city of Akko

Shimon Lankri, Mayor:

The Shir Shpitzer Corporation has performed the city of Acre branding process for about a year and half. During the branding process it was evident that the abilities of the Shir Shpitzer Corporation are:
·      A thorough strategic way of thinking, deeply insightful long-term vision, and an outstanding management of complex processes that are going under constant variation.

·      Highly accomplished creative skills.

·      The ability to manage, organise, and get things going, combined with the ability to attract all those involved into taking part in the branding process, both in and out of the municipality.

·      A deep motivation, and thorough commitment for the success of the branding process.

Shimon Lankri,

The city of Acre


Jerusalem Development Authority

Ezriel M. Levi

It is my pleasure to recommend the Shir Shpitzer Corporation. Throughout my position as the CEO of the Jerusalem Development Authority, we frequently used the Shir Shplitzer Corporation consultation for the strategic and marketing process required.
The Shir Shpitzer Corporation dealt with strategic and marketing issues, such as the branding of the city centre, specific programes for students in Jerusalem, poor values, as well as the branding of the Jerusalem Development Authority itself.
We were significantly pleased from the services, professionalism and creativity of the Shir Spitzer Corporation, as well as their broad understanding, uniquely outstanding insight and efficient analysis of strategic issues.
Above all, they maintained a constant degree of kindness and availability, working within a strict time frame without undermining the quality and outcome of the assignment.
I therefore highly recommend the hiring of the Shir Shpitzer Corporation.

Ezriel M. Levi
Former CEO
The Jerusalem Development Authority


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