Kaplan Medical Center Branding: Look and Feel
A Hug is close, caring and empathic - that's exactly what the brand of Kaplan wants to say
The visual language of Kaplan Medical Center was recently launched. Kaplan's look and feel, designed by Shir & Spitzer, uses the Clalit Health Services' brand colors and corresponds with the shape of a human embrace. A Hug is close, caring and empathic - that's exactly what the brand of Kaplan wants to say.
Kaplan's Look and feel